Macro, but not.

The first thing you do is load a photo in Photoshop, and duplicate the layer. (CMD J)

Then add a layer mask.

Then switch the fore/background colour to black by clicking the little arrows.

And then fill in the layer mask in black.

Then go to Filter, Blur and then Gaussian Blur.

Then add loads of pixels, but just enough so that you can still tell what the picture of of.

Then click on the layer mask and click the paint bucket onto the picture and the blur will go.

Then click on the Gradient tool.

Make the foreground white, and then change the gradient tool so that it fades from white to transparent. 

Then click and drag the curser and add blur to where ever you want.

This is my final image.